Importance of public relations to businesses

By Afolabi Akinkuehin Does your business have a public relations strategy? Do you think that applying just a marketing strategy is enough for your business? No matter how small the business, a public relations strategy is essential to your success. What is the difference between marketing and public relations? Marketing is traditionally viewed as promoting […]

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Public Relations and Marketing

By Afolabi Akinkuehin It is very important to distinguish between Public Relations and Marketing. These terms are NOT interchangeable. Marketing is almost certain to use Public Relations techniques as part of the marketing mix. Public Relations, however, covers many activities and scenarios which have no relationship whatsoever with Marketing. For Public Relations to be an […]

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Sponsorship as public relations

By Afolabi Akinkuehin Public Relations experts say that “Public relations stand out before marketing and advertising as one area in which sponsorship goods have held much away.” No sponsorship programme can generate any success without first straying into public relations. By implication, therefore, the success or failure of either the marketing or advertising objectives in […]

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