Category: Entrepreneurship

The Bank of Industry (BOI) and a group of telecommunications companies and commercial banks have teamed up to launch technology hubs at the Obafemi Awolowo University, Ile-Ife, and Osun State University (UNIOSUN). The objective of Opolo Initiative, as the schemes are called, is to source and harness the potentials of undergraduates and tech entrepreneurs in […]

Minister of Youths and Sports Development, Mr. Sunday Dare Saturday revealed that an additional 25,000 youths are waiting to undergo training to benefit from a N75billion soft loan for Small and Medium Scale Enterprises (SMEs), which President Muhammadu Buhari approved in 2020. According to him, 6,054 entrepreneurs have so far benefited from the loan. Noting […]

Let me tell you a secret: If your salary is your only source of income, you are just one step away from poverty. You must become so financially secure that you forget that it is payday. You have multiple bills, why not have multiple streams of income? We are living in a world where one […]

Importance of Media Planning In the Process of Advertising a Product! Media planning that requires knowledge of both marketing and mass communication skills is the process of determining deals with the biggest portion of the advertiser’s budget in terms of cost for buying placement of advertisement. Media planners have two main roles of analysing the […]

By Afolabi Akinkuehin Does your business have a public relations strategy? Do you think that applying just a marketing strategy is enough for your business? No matter how small the business, a public relations strategy is essential to your success. What is the difference between marketing and public relations? Marketing is traditionally viewed as promoting […]

With the trending economic situation, many businesses have failed. Regardless, many of the causes of business failure can be prevented. These causes have affected a lot of small scale enterprises to grow; and discussing them would help you put together a plan to make sure your business is around for decades. Lack of experience Lack […]

Many small businesses make the mistake of overlooking branding efforts because they think of themselves as a business and not a brand. Brands, they think, are the big fish in the pond with huge budgets and national recognition. Resigned to their supposed small-fish status, small businesses do little more than come up with a fun […]

By Afolabi Akinkuehin Media is the bread and butter of a PR agency, therefore, it is of utmost importance to PR professionals to maintain good and healthy relations with their media contacts. To get their clients’ coverage done, be it in print, online or electronic media, it is the journalists in various media houses that […]