Reckitt Nigeria, maker of Mortein Insecticide, has unveiled Nollywood celebrity and fitness enthusiast Kate Henshaw as its new brand ambassador.
General Manager of Reckitt in Sub Saharan Africa Akbar Ali Shah said: “At Reckitt, we have a purpose, which is to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. It is why we launched the Mortein Fight to End Malaria campaign in 2021 to drive awareness and educate citizens on Malaria prevention.”
“The campaign comes at a critical time, according to the World Malaria Report in 2020, Nigeria accounted for the highest rate of malaria deaths in the world, with an estimated 160,000 deaths within the year.
“This can be prevented as a key action to protect from malaria is the elimination of the vector carrier of the disease, mosquitoes.”
Henshaw said it was great to be part of the Mortein family.
“I am excited to be the brand ambassador of such a reliable brand as Mortein. As a passionate health, hygiene, nutrition, and fitness enthusiast, I consider Mortein a brand with a strong consumer connection because of the testimonies of those who have tried and trusted it over the years, like me.
“I look forward to working with the brand to get Nigerians to join the Fight to End Malaria.”
The Nation
